Make Money Online

Google purchased the Adsense advertising program, in 2003, and since then they’ve transformed it into the most profitable contextual ad program on the net. AdSense is nothing but an online advertising platform that has been designed by Google to generate revenue for itself and its publishers for every click they get. If you’re an adsense publisher, or want to be one, then you’ll want to know what you can do to get the most from this program. If you want to do this, then you’ll need to apply for a free adsense account.

After you’re approved, you’ll be assigned an adsense ID code that is yours, so then you use that code to place on your site so you can display adsense ads. Each time you earn from a click on an ad, you can Google make money. It will take time to optimize your site and get traffic, so the initial results will be low. We’d like to further talk about how you can employ adsense ads on your site for maximum effect. Suppose your site is about Epic Traffic Systems, you’ll be able to test your Google Adsense and see ads for that exact topic, giving you a clear picture of what to expect.

When using Google’s Adsense program it’s highly recommended that you follow their general rules. If you’re not familiar, you need to realize that some adsense clicks are worth more than others, and the ads displayed on your site are determined by your site content. Original-written and unique content will serve the best purpose for your site regardless of whether or not you display adsense. Why is that? There is no way that kind of content will ever hurt you, in fact you can use it as an excellent foundation for everything else. Most Adsense marketers use search engine marketing, so as your rankings improve you’ll get more traffic and your revenue will increase.

Your ad relevancy and search engine results will be better if you concentrate on one theme in your site. That practically forces your content to be focused and therefore relevant. For inbound links, if possible always use good and relevant anchor text in your inbound links. The content on your site, and the keywords you use, will determine everything with adsense. The EPC, earnings per click, will be determined by the popularity of your topic, or how competitive your market. You’ll notice your ads are more relevant as your content becomes more relevant, so that will always help you in the long run with adsense. However, it’s safe to promote sites on topics like Epic Traffic System, since they do not go against Google’s terms, which means your account will be completely safe.

Without breaking any Terms of Service, try to ensure your blocks ‘blend in’ with the surroundings of your site as much as you can. That’s right, the more you blend your ads in your page’s design, the higher will be your click through rate. You can change the block color background to blend in really well with your site. This is an acceptable technique, within Google’s terms of use, so it is not deceiving anyone. But do be sure you adhere to Googles terms of service. A lot of marketers do not bother to optimize their ads, and then they don’t well and wonder why. If you don’t bother to learn how to do something well, then there’s no surprise when you don’t do well at it.

Adsense is the most well-established contextual advertising program on the net. Putting adsense on your site will enhance its value should you ever decide to sell it. Adsense can make you money in absolutely any niche; for instance if you’re targeting the best spinner review, you can expect to see relevant ads on this exact topic, which means you can setup Adsense any site you want, as long as it’s ethical.

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There are so many ebooks on tips to make more make money online with AdSense. How do you know which one is best for you? The truth is that many of these people are just trying to reinvent the adsense wheel. They promise you the newest and greatest methods only to leave you with an empty wallet. Instead of wasting your money away on these ebooks, I will provide you with free information on how to maximize your AdSense earnings.

1.) Never use banner image ads. They scream, “I am an advertisement so don’t click me!” Some webmasters might think that images and flash would grab attention, but the truth is that most internet users have “ad blindness” when they know the advertisement is there so they will not look at it.

2.) Only use 336×280, 300×250, 160×600, 120×600 AdSense blocks. I have tested this for several months, and found that these have the highest conversion rate. I place either a 336×280 or 300×250 above the fold (top of the site when an internet user does not have to scroll down to see it), and a 160×600 or 120×600 on the sidebar depending on the size of your sidebar. After several tests, I noticed that the sidebar on the right converts better than when the sidebar was on the left.

3.) Most people would tell you to go with the standard blue (#0000FF) or navy blue (#000080) for the AdSense title. I have tried that as well, but I saw a higher conversion after switching to standard red (#FF0000). The description should be a grayish color (#CCCCCC is what I use) and the URL can be (#b3b3b3), which is a very light grey.

4.) The navigational links on the site does not have to match the title links on AdSense. I use a grey color for navigational links. Your 336×280 or 300×250 ad block at the top would be the first thing that people see when the title is in red color. If your navigational links are red too, then that will distract the viewer away from your ads. The text on your site SHOULD match the text on the description of the ads.

5.) If you place your navigational links below the fold, then there are higher chances to boost your conversion rate. You have to keep in mind that the typical internet user has a short attention span. Some of these people won’t even scroll down on your site. They will either click something on top of your site or hit the back button. Some webmasters argue that this is bad for user experience, but if you are here to maximize your AdSense earnings, then user experience shouldn’t be your first priority.

6.) You need to use competitive ad filter on AdSense. If you have a site on selling refrigerators, then you don’t want refrigerator repair ads on your site. People who are coming to your site because they want to look for that product. They are not looking for how-to guides or who can repair it for them.

This is how you maximize your earnings on AdSense to make more money online. Your site might look “uglier”, but “uglier” sites tend to convert better in terms of AdSense.

Google Analytics is a free and effective software from search engine giant Google, which gives free, comprehensive software solution to anybody who wants to track their visitors and find out how it affects their site.

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Collecting such data would have cost thousands of dollars a few years ago, but now thanks to Analytics it’s very possible. Your business goals will certainly benefit from the use of this crucial tool. It is slowly growing in popularity but many marketers are not keen to use it because it seems quite complex. Analytics may be a very svelte application, but it is easily mastered and very simple to use. Fundamentally Google Analytics will open up your site for you and give you an in depth look into how it works. You may think you know what you need to know already, you are wrong. As it stands now you know next to nothing compared to what Google Analytics can show you. Similarly, there are many areas in a website that can be perfected if you know where you’re going.

This article looks as how Analytics can benefit you and boost your conversion rates. Google Analytics remains a significantly efficient and no cost method that you are able to employ to locate critical data on your website visitors, each little detail which influences your total growth, and in what ways they interface with your site. Should you be entertaining the thought of utilizing a search engine optimization campaign, in the hopes of bettering your site ranking, Google Analytics can let you know which keywords are actually working the best. You will be able to see exactly how much traffic each keyword brings in.

This program will give you lots of differing choices for data collection regarding site traffic. Previously, this info wasn’t as vast as now, which is why Google Analytics proves to be a robust tracking system that should be a part of your online marketing campaigns. Keep reading to find out more of the good consequences Google Analytics could provide for your business. Analytics is a new and popular free service by search engine giant Google that helps anyone get detailed analysis and other crucial data about your website. It can also give you various types of information pieces about your visitor such as where do they come from and what keywords they used to reach your site.

The best thing about Google Analytics is that it helps you track all types of referrers such as display ads, PPC networks, search engines, email marketing and even links within a PDF report. Analytics was first created by the Urchin Software Company, that Google later bought out and re-branded as their own program. This software program has enabled numerous websites to achieve their Internet marketing objectives. In the current piece we will relate the ways that Analytics can turn out to be a great asset for your Internet business and how. You have the product, you have the website, now how do you find out who has visited your site, where they came from, and all that other information? Your site can have the best design and your friends might rave about it, but from a business point of view, is it really working to bring in the customers and get your business in front of the right audience?

Enter Google Analytics, a strong tracking tool that can vault your online business above your competitions by simply doing what it was designed to do. This program will provide you with information on your visitors such as how many times they’ve visited you website, their geographical location, the keywords they used to search etc. This valuable information allows you to target your audience, see what they like, and tailor your website to get them to stay longer and actually buy. It will give you individual tracking data about each page of your site so you can see for yourself which page is doing well and the ones that aren’t working well. Below you will find a few of the features Google Analytics provides that makes it an absolute asset to any online business.}

For starters, Analytics aids you in simply following the revenue of your website. You’ll surely appreciate the all-encompassing feature of e-commerce. It can even be implemented as a great stock management system for any business. Both online and offline orders can be tracked with this system; this lets you understand easier where your revenue is being generated, in addition to other factors that greatly affect your business. If you’d like to use ecommerce reporting, you need to first log in to your Analytics account. Then click on the ‘Edit’ button by the profile you need to enable. When you get to the profile settings select ‘Edit Next’ to take you to the main profile page. On this screen, you can change the ‘e-commerce radio ‘button from ‘No’ to ‘Yes’ to turn it on. Google will then give you a tracking code, which you’ll need to install. Now your business can benefit from this spectacular tool.

With Google Analytics you will discover how visitors find your site. Apart from the basic keywords that you’re optimizing for your website, you’d also be able to find out all the other keywords that your visitors used to find your site in the search engines. When you’re starting out initially, the number of keywords might be a little low. As time progresses thanks to organic search listings it will grow. This is mostly as a result of the overall maximization.

By using Analytics you’d be able to easily track how SEO is working out for your and gather more information about content optimization. One of your major goals with SEO should be to grow the organic search click through rate, and Analytics can help you out with this. By using Google Analytics to keep an eye on how your alterations are performing thanks to the tracking it offers, while comparing it to an earlier date you can comprehensively find out what works and what does not. You might visit the traffic sources tab, in order to obtain a total website analysis. Move your pointer to the content tab and click on it to examine the data by title and find the relevant page, in order to learn the more popular pages of your website. Last but not the least, check under the ‘Dimensions’ tab select ‘medium’ to study the total organic search traffic. With tools like this, you can easily see that Analytics far surpasses any other available programs and services for providing you with invaluable information.

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Yet an additional advantage to Google Analytics concerns following your income streams. This information when put to good use will help you increase the amount your site earns. You should keep an eye on each channel that has the potential to make money. These channels can be marked with an individual URL created specifically for that spot with the Analytics URL Builder attribute. After you have begun tracing it you will be able t contemplate revenue, page views, bounce rate, etc. Using the information gathered you will know where to invest your money to increase sales.

All things considered, Google Analytics proves to be a great answer to your Internet marketing requirements. Efficiently marketing a good or service via the Internet requires a great deal of tracking and testing without which you will not succeed in understanding from where your income originates.

Knowing your site visitor’s interest and activities lets you increase your business. Google Analytics gives you the chance to earn a higher investment return and maximize your online marketing efforts.

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As most of you know a large majority of the popular web directories have been penalized by Google. Less and less authority is being given to web directories so submitting your website for review to them is almost worthless.

There are still a couple directories that should still hold value such as DMOZ and Yahoo Directory. DMOZ is free to submit to but it’s damn close to impossible to be accepted in a reasonable time frame.

Yahoo directory has a free and paid option. The same as DMOZ getting accepting if you submit for free is just about impossible. The paid option is 299.00 dollars per year and guarantees a review time of 7 days or less.

I normally wouldn’t submit to Yahoo directory because I am leery of the actual ROI of doing so but I decided it would be a good experiment. So I have submitted GuruCreation using the paid review option with the title “Make Money Online”.

The goal is to see if it will help push the website up a notch or two in the SERP’s. The submission may not even be accepted with the title make money online so I will have to wait and see.

Either way I will post back here in 7 days with an update on the submission process. Once approved it should take at least a few weeks for any noticable changes if there is any at all.

Dear Yahoo! Directory Submit Client,

Thanks,
The Yahoo! Directory Submit Team


UPDATE: June 04, 2008

The good news, GuruCreation was listed in Yahoo! Directory yesterday. The bad news, Yahoo changed the category we submitted for to one with a ton of out going links. So eventually the listing will be buried.

More bad news, Yahoo changed the anchor text and description text totally. I submitted the anchor text “Make Money Online” and they changed it to “Guru Creation”. I am not exactly sure why they did this because 90% of the listings in Yahoo use keyword anchor text.

Yahoo has an option where you can submit for a change in your listing but your listing has to be live for 3 weeks first. I haven’t seen any changes in SERPs and wouldn’t expect any this early anyway.

The page my listing is on was cached by Google on Jun 1st so I will help it out with a little “ping”. So I will post back here in about a week or so and let you know when I rank number one for MMO

For those of you who haven’t noticed many blogspot blogs, .info and .co.uk domain have totally bombed out of the SERPs!

For example looking at the keyword phrase “make money online” the two websites that have been ranking in the number 1 and 2 position for a very long time are no where to be found.

We are in the early stages of this change and the word is starting to spread.

The only reason I can think of that Google would penalize all websites with these extensions is because a majority of spam comes from them. Is it fair to penalize every webmaster using blogspot hosted blogs or one of the mentioned extensions?

One thing is for sure if this sticks the amount of spam and crap websites in Google index is going to drastically reduce. The suggestion I have right now for those affected would be to grab a fresh .com or .net and 301 redirect to it ASAP.

Hopefully doing this will help you salvage the content and backlinks from your website that was hit with this penalty.

I have done a search and have been unable to find any blogspot, info or co.uk domains ranking in the top 10 or 20 for that matter for any keyword phrases.

If you have or had a website that was ranking and now has been slapped please comment here with the details so we can evaluate this further.