SEO Back to Basics

Most webmaster fail to get their sites high rankings in the search engines because they do not know the first thing about SEO. If you want to make your website more search engine friendly and easily accessible, you need to know the basics.

SEO or search engine optimization is the process of making your site accessible and ready for indexing by the biggest search engines like Google, MSN, Yahoo, and Live. But how exactly do you do this?

First things first:

Content, as they say in the world of SEO, is king. Content should be foremost in your mind if you want to create a site that that people can relate to.

No matter how much time or money you or your SEO service provider puts in tweaking every little detail in your site, without the kind of content that people are going to be looking for, all the money that you spent for SEO service might as well have been spent for nothing.

Having the right keywords in your content is also an important step. One thing to remember here is not to use generic or general keywords. Generic keywords, although popular, may also leave you in the company of other competing websites using the same kind of keywords, and the value of your site turning up in a search will be comparatively low.

Zero-in on what you want visitors to know about you or your service and use specific keywords to target the market that you are after. For example, if you are offering plumbing services and are located in Buffalo, include “Buffalo plumber” in your keyword list.

Often, arriving at the right kind of keyword that will work best for you takes a little bit of trial and error, but will eventually lead to results. Some webmasters, unwilling to go through all this trouble, often enlist the help of SEO service providers to come up with the right keywords for them. You can do this too, if you don’t mind the cost.

You also need to take care of your web page structure and design. Bad structured sites often make these three common mistakes:

• They automatically redirect visitors to another page
• Exclusively use HTTPs
• Exclusively use Java script navigation

Factors like these lead to no visitors especially if no part of the website ends up being cached. Again, SEO service providers and consultants can help you in creating a web site structure to help you avoid these mistakes.

Constantly changing the website structure is also not a good idea since this could land you in the Sandbox, where Google keeps the newer sites. Even if you already have a solid ranking the simple act of renaming a page can rid you of your hard-earned rank and you’ll have to start all over again.

There are more ways to get acquainted with SEO. If you feel like you need more help in creating a well-designed site with quality content to ensure higher search engine rankings, you can always enlist the help of a reliable SEO Service provider or consultant.

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