Search Engine Optimization brings our website to the top ranks of the search engines which makes the business successful and very popular. Many website owners are employing SEO techniques to help them stay competitive and gain an edge over their competitors. It’s vitally important to maintain SEO efforts so as not to lose our standing in the major search engines like Google, Yahoo and MSN.
Search Engine Optimization has two kinds of listings, Natural and Paid. Paid listings are separated on the right corner and on the upper shaded area of most search engines; you can easily spot them with this heading “sponsored listings”. Paid listings are expensive and overtime, may drain your budget. Also, many browsers usually skip the paid listings since it’s considered biased and are inclined mostly to sell products or services as opposed to the free information offered by Natural listings. In the end, Paid listings will have its own disadvantage and drawbacks – while you can maintain your rank position, it doesn’t necessarily delivers results.
The other kind is Natural Search Engine Optimization or Natural Listings. This is more complicated and there are a lot of things involved to make the top ranks. The advantage though, is that most browsers considered them to be more accurate and offer unbiased opinion and information, delivering more traffic to your website. What’s more Natural listings are free; all you need is to employ the right technique of Search Engine Optimization to get to the top rankings and to do it on a regular basis to ensure that you will maintain your ranking.