Since you’ve read on the internet how easy it is to make money online with Adsense, you thought you would jump in on the bandwagon too, right? There are essentially two distinct ways to use Google’s Adsense or Adwords to earn money online.
First, you can use it to advertise a product or service, and drive traffic to your website, where you will make a sale (Adwords). Second, if you already have a website that is generating a nice amount of traffic, you can place Adsense on it. Then, when one of your visitors clicks on an ad, you will receive a portion of the fees that are paid to Google for that click.
In this article, we will discuss how to use Adwords to drive traffic to your website in order to facilitate a sale. When Adwords and other forms of text advertising first started out, it was quite inexpensive and very easy to use to make sales.
Unfortunately, that is no longer the case. Many mainstream businesses have shifted large portions of their advertising budgets to the internet from other forms of media, which has driven the cost up considerably. That being said, it is still possible to make a fortune using Adsense if you have a product that sells, you understand buying keywords, and you are willing to invest in testing out the keywords to determine which ones will be profitable for you.
The most important factor to making money online with Adsense is understanding keywords, and finding the ones that convert for the product or service that you are promoting. A keyword can be one word, or a term that people will type into the search engines to look for something they are interested in.
However, not all keywords are the same, or produce the same financial results. We will use an example to explain this concept. Which of the following keywords do you think would produce the most sales, (Miami Real Estate Agency) or (Miami Homes for Sale)?
While each keyword does represent a person interested in the housing market, it is more likely that the term (Miami Homes for Sale) would produce better profit margins. If you are wondering why, it is because those people put the word (Sale) in their search, which should indicate they are way along in the buying process.
While the people that used (Miami Real Estate Agency) also might eventually become buyers, at this time they are more than likely just researching the market.
It could turn out that both of the keywords could be profitable; however the term (Miami Homes for Sale) would almost certainly be more lucrative. But, you never know until you test them and gather the actual data.
Yes, you can certainly start making money online with Adwords, but it is not for the shy and timid, but for the person that is willing to take chances and invest some capital. When you first start out an advertising campaign, almost assuredly you will lose money; that is until you are able to find the precise keywords that work for you. When you do, that is when you up your budget, and start pounding away on them, and enjoy all of the cash that will begin to start rolling in.