Whether you like it or not, if you make money online, you are to some degree an online marketing professional. If you’re a freelancer, how did you get that first job? By networking and / or marketing yourself and your unique skills. If you run an affiliate website, how do you make sales? Through marketing.
Since internet marketing is so intimately tied up with making money online, you should not only make peace with the concept of online marketing, but make a commitment to keep up at least minimal web marketing skills. Some of the basic skills you should strongly consider learning are basic search engine optimization (SEO), article marketing, video marketing, and social networking.
Search engine optimization can be divided into on-page and off-page SEO. On-page SEO is how your page is designed and tagged. You need to cover the basics, like creating and submitting a site map to the major search engines, and you need to make sure that all your text, image, and video content is properly tagged with relevant keywords. Perhaps the most important part of on-page SEO is fresh, unique, high quality content. This is what raises your website’s PageRank and search engine standings long term.
Off-page SEO has to do with the second and third marketing concepts of article and video marketing. High quality articles submitted to various article directories are good for generating backlinks to your site and getting further information to potentially interested visitors. Video marketing is especially hot right now, and getting high ranking video is still relatively easy if it is submitted and tagged properly.
Social networking was probably the biggest internet marketing buzzword of 2010, and it’s still going strong. Online marketing using social networking is a matter of leveraging social sites like Twitter, Facebook, and other sites to bring attention to your website, product, or service. Many people forget the “social” part of social networking and simply use these platforms as a way to push links and ads at people, and that is not the way to go about it.
Social networking as part of web marketing involves actually interacting with others online. Of course, you can use these platforms to advertise sales and special events, but if people “Like” your business’s Facebook page only to find an endless string of promotional material, they will quickly abandon it. The same thing is true of followers on Twitter. There has to be some degree of interaction – even one-on-one interaction – in the world of online marketing through social networking sites.
The truth is, if you’re going to make money online, you have to have some internet marketing skills. While there’s no big secret about how to do it, it does involve time and effort. In many cases the payoffs are not quick, but over time, your personal internet marketing strategy will pay off if you work steadily at it. And when your profits grow, it can be a great motivator to keep up with the latest in web marketing in order to make your work more efficient.