If your website is slowly gathering dust due to the lack of visitors, it is time to reevaluate. The main problem could be low visitor rate because your site is located deep in the bowels of the internet, where no one can see it. Search engine optimization is the only way to go if you want to attract the most number of visitors and potential customers as possible.
Think of search engine optimization as the process of erecting one giant billboard on the highway that a lot of people can see for miles. The more people will see it, the better chance that they’ll visit your site and become potential customers. But SEO does not only mean submitting your site to the most popular search engines, and stopping there.
Turning first time visitors into faithful customers requires a lot of hard work in designing your site to make it attractive and user-friendly and creating content that will make your customers come back for more.
One way to help search engines give your site a higher ranking is fine tuning your title tags and gateway pages. Title tags and gateway pages are the main areas in your site where the right amount of the right keywords must be placed in order to help search engine bots recognize it and rank it appropriately. You should also make sure that you have the appropriate number of the right keywords in your content and Meta tags. Even with these three tips you can easily be on your way to making your site more visible to potential customers online.