So you have a website that has simple but pleasing graphics and informative articles. It’s easy to navigate and seems to be extremely popular judging form the number of views you get each day. However, for you business to grow, you need more than fifty visitors each day. How do you increase your web traffic from fifty to, say, 1000 (or even more)?
You can do that through Search Engine Optimization or SEO. Through SEO, search engines will be able to index your website based on certain keywords or key phrases.
SEO will also help you market your website, products, or services. Effective SEO ensures that the right people are directed to your website.
Even if you advertise your website through non-online means, such as posters or television ads, you can still benefit from search engine optimization. Many Internet users consult search engines when they’re looking for something. Somebody who wants to buy a computer will usually go to search engines instead of going to a specific website. Search engines will not only give them information on computer packages or discounts, they will also provide links on product reviews. So make sure that your website is among the first ones that Internet users see when they view the search results.
Some individuals offer their services as SEO experts. They are hired to help create quality web content that would drive web traffic to websites. Some companies offer SEO services or SEO training. This just shows how important search engine optimization is to any online business.