How to Develop An Offline Marketing Strategy

There is no rule that says you have to market your internet business solely on the internet. In fact, using only online methods to promote your products and services is pretty bad business sense. There is so much changing in online marketing right now that it would be sensible to mix offline methods into your business; not only will it become more stable but there are more opportunities available to market.

True marketing includes any advertising channels that can generate leads and buyers at a profit so if you are not including offline marketing then you aren’t doing what real marketers do. Think about it: don’t you want to make as many sales as possible? And in order to meet your goals and pass them you need to consider offline marketing as the logical solution. Offline marketing is very simple and you see it all around you; lets look at a few examples.

Direct mail can work wonders to drive business online.  I have seen an autoglass company use direct mail to build a strong email list. Almost every newspaper has a classified ads section. There are many online classified sites, the most popular is probably Craigslist. Many internet marketers simply don’t think of placing an ad in their own local paper. The fact is, if you write a good ad, you can get a lot more (offline) “traffic” to your ad than a comparable online ad would receive. Of course, there is a charge to advertise in a newspaper, but does this really matter if it results in lots of sales? Remember, even people who don’t have computers read through classified ads sections and these people do have ways to buy your products through computers in cyber cafes or at the library!

TV commercials is another way to advertise if you can afford it. Your ad will be shown at the time that the people who will be most interested in your offer are watching television. The only drawback to television advertising is that it is usually quite expensive. If you are selling something that is a good fit for television advertising the you really should do your research and get started with it. Prime-time ads are usually more expensive than ads run in the middle of the morning, afternoon or later at night. Always keep these options about TV advertising in your mind.

Remember that no matter what your business is, be it a dentist or an auto glass replacement shop, direct marketing can reach a whole new audience. Pay for a spot in the phone book. Most online marketers never consider advertising in phone books. It is often said that when people are looking for an address or phone number that they will search the internet instead of picking up a phone book. This doesn’t matter because the phone books now have websites to do your searches in addition to the paper version.

You can benefit from placing ads in both! You can expect a lot of traffic by taking advantage of both resources. Phone books are still very effective.

Your website doesn’t have to be supported by only traffic that you find online. Offline marketing is a goldmine for the internet marketer who is willing to use a small amount of creativity to make his business grow. The truth is that most people don’t spend hours a day on a computer the same way as internet marketers do. Finding a way to reach clientele offline will open up more (and often better paying) doors that might not have opened up for you otherwise. So, how long are you going to make your new offline customers wait for you?

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