Ethical search engine optimization is defined as the practice of using normal or natural number of keywords to direct traffic to a website when the keywords are used in search engine behemoths like Yahoo, Google, MSN, AOL, and others. The problem with a lot of website developers and businesses today is they use a loot of keywords that eventually end up to spam the search engines. This is why people who surf the internet will observe that websites may appear several times in a given search.
Search engine providers are aware that webmasters or web developers are now using content articles to spam keywords. Webmasters do this to make their websites get higher rankings in the internet. The higher the ranking, the more potential in getting customers to log in to the website. Ethical search engine optimization has long since been advocated to prevent manipulation of search engine algorithms. This allows fairness and usage of natural keywords in the Internet. People have found out that many web designers dumped irrelevant keywords to the websites to manipulate the search engines and this resulted to the call for ethics.
Search engines that practice stringent rules have some websites banned from their search engines. Now, what many companies offer is an ethical practice of putting someone’s website on the Internet map. Many now also offer pay-per-click programs in which the website pays the search engine if the website received a visit. This is a good practice in ethical search engine optimization since keywords are not spammed and the website’s popularity is based on statistics and not manipulation of search engine algorithm.