Diversification is Key

Putting all your eggs in one basket is a sure fire way to lose your ass online or off for that matter. Creating multiple streams of income will give you a security blank in case one of your streams dries up.

Let’s take GuruCreation for example:


1. We are targeting 4 competitive keyword phrases on 4 separate pages of this website. Google does manually review websites and if they feel a specific page doesn’t warrant it’s ranking you will be demoted.

We don’t want to rely on one main keyword phrase to bring us all our traffic. Targeting 4 different phrases gives us “backup traffic”.

2. This goes hand in hand with number one but we build backlinks to these four pages equally. Building backlinks to your top level domain for one keyword phrase is risky because you don’t know if you will even reach the top 10.

3. You can’t rely solely on search engine traffic. Yes most websites including ours gets most of it’s traffic from SE but we also use other forms of advertising.

Some which include banner ADs on various related websites, Adwords occasionally and nofollow text links on high traffic websites.


1. Adsense this is the “generic” way to make money from your webiste and most people use this including us. It shouldn’t however be your only source of income by any means.

2. As you may of noticed we offer a SEO service that does well.

3. Once we reach our keyword ranking goals private AD sales will be introduced.

4. Once again when our target keywords are established affiliate offers in the form of banner ADs will be strategically placed.

5. We also build a list so we can market to them if we choose to do so.

6. We have added a forum and while it does take time to establish one it can be very profitable. There are many ways to make money from a forum once a good size member base has been established.

7. Last this “stream” is not going to be disclosed but we are working on it and it will be live in the next few months. Let’s see if you pay attention and notice it 🙂

This is just an example of how you should be creating different streams on one website. Now the key to making money online is to have multiple websites which ALL have different revenue streams.

I have seen it many times where a webmaster will put tens of thousands of dollars into a website only to be banned from a SE or loose their keyword ranking. This turns a 20k dollar a month website into a 2-3k a month website over night.

Find a niche, target it with different streams both SEO and how you monetize then wash, rinse – repeat!

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