Today, there are all kinds of different techniques that you can implement that will enhance your ability to make money online. One of the simplest and most widely utilized technique is called “Article Marketing.” If you do not have time to write, are not a good writer, or you do not like to write, it is possible to hire professional authors online that are relatively inexpensive.
There are two distinct ways that you should use article marketing. First, you should be placing on your site regularly updated unique content that is relevant to the keywords that you are targeting. This material cannot be taken directly from another site, because the search engines will detect it, and they will penalize your site for it.
It used to be that it was fine to publish articles that were as short as 250 words, however that is no longer the case, and all articles should be over 500 words. Your homepage is a different story though, and the article on it should exceed 1,000 words.
Each and every time you place an article on your site, you should use the primary keywords that you are going after in the title, first sentence, and last sentence. You should also use them in H1, H2, and H3 tags. If you do not know what those are you can research the terms on the internet.
Next, each new article should have its own title and separate URL. In addition, each new article should have a separate description and the principle keywords placed into the software that you are using to build your site. Once again, if you do not know how to do the things mentioned above, please make sure that you research them on the internet.
The reason that you are going to do all of this is that it helps the search engines find your new material, hopefully they will give you credit for it, and eventually improve your rankings because of it. The second way that you should be using article marketing is by distributing them to various sites that will accept them on the internet.
You will receive two benefits using this method. First, if you place them on the right sites, you will receive highly targeted traffic that is interested in what you are discussing. Second, you will receive backlinks, which once again should improve your website rankings in the eyes of the search engines, and ultimately send you more traffic.
Before you start your article marketing program, you need to thoroughly research the keywords that you are going to be going after. These keywords should of course be relevant to your site, and hopefully entice the readers of them to purchase the product or service that your site is promoting.
Article marketing should be one part of your promotion plan for all websites that have been created to make money online. However, they should not be the only techniques that you need to use if you want to become a highly profitable internet entrepreneur.