Some of these were previously discussed – keyword selection and research, affiliate and associate programs, backlinks, and forum participation. All these will help generate traffic to your website and assist in lead or sales prospect generation.
Other advertising and marketing methods include:
Article writing and marketing. You can write articles for your own website or blog. Apply search engine optimization techniques to ensure that your articles would be picked up by search engines for indexing. You can make additional money online by being paid to write articles for other blogs and websites. You can also submit your articles in article directories or in online writing contests. In addition, you can submit product or service reviews.
Web directories – Search engines also pick up legitimate web directories. Most are categorized according to specific industries. You can advertise your company, products, and services in these online directories. Promoting your company through web directories increases the chances the chances of potential clients visiting your website.
Social bookmarking websites – Some of these are del.icio.us, DiggIt, and StumbleUpon. Include your link in these social sites. Append relevant tags to ensure search engine indexing.
Really Simple Syndication/RSS – You can allow RSS feed or subscription in your website. This way, the visitors or customers who frequent your site can easily be updated of new products or goods, news on services, etc.