Many new marketers and webmasters are not really aware of how exactly SEO works. If you want to get free targeted traffic to your site then you must understand SEO. Nowadays, the majority of the people online use search engines for finding information and products they want to buy.
By ignoring search engine traffic you are missing out on thousands of prospects that you could sell to or build a list with. With the knowledge that you will get more traffic the higher you rank on the first page should be enough of a reason to learn SEO. If you are new to SEO or have been taught wrong then this article will be a life savior because it teaches you what to avoid. Stick with us and you will be performing powerful SEO techniques that will still have you ranking, even after Google routinely updates it’s search engine.
Before you start, you should grab a copy of Market Samurai. Don’t expect results to happen overnight because they won’t. Patience is a must for SEO. The outcome of sticking with it will be a boatload of traffic. If you want to get your site in front of tens of thousands of people you must be ready to go the extra mile. You must be committed to the basics, which many people choose to ignore; link building, adding unique content to your site on a regular basis, and doing onsite SEO.
The speed at which your site loads is also a factor, not only to your popularity with visitors, but also to how the search engines view your site. If you have a lot of convoluted code on your site’s pages, it can make your site load more slowly, which could count against you with Google. If possible, replace some of your internal code with an external CSS file. External CSS files can be excellent for improving your site’s loading speed and can also be a more efficient way to update your site later. Just keep in mind that search engines are looking out to give the best results to their users, and to convince them, you have to become the best.
In essence, this can mean your site needs to match what your visitors are looking for and also needs to fit within what the search engines are looking for. For an online dating tips site, that means you need to have relevant articles, like Match.com vs eHarmony.
Ignoring or overlooking the guidelines offered by the search engines is a big mistake.
These need to be looked at heavily so that you don’t commit any SEO techniques that could get you a penalty with the search engines. These guidelines are regularly updated by the search engines, so keeping a constant vigil will keep your website clean in their eyes. One great example of this is Google and how they change their algorithm constantly, and that’s why you need to learn about those changes so that you never drop in the rankings.
Overall, search engine optimization involves you to achieve a strong balance between the on-page SEO and the off-page SEO. The more you practice optimizing your site, the better results you will get. Just make sure you’re building links naturally with good amount of internal linking. If you are ready to get started with SEO, make sure to read this guide on Link wheels.