3 Myths About SEO

SEO is considered to be one of the most reliable and oldest methods to drive traffic to your site. These visitors come to your site and take action because they are targeted enough. Sending all these visitors to your site is completely free, which is another important fact. There are many who haven’t yet caught up to what it means to get a good ranking for your site in the SERPs. The SEO field has grown wide, bringing along many myths that make it difficult for you to actually grasp the dynamics behind the search engines. If your intent is to use the search engines in your favor then you need to learn all about the different elements of SEO and how they interact with each other. Before you even start with SEO you need to be aware of some of the fallacies that will be dispelled in this article.

One common but quite odd SEO story is that PPC advertising will have an impact on how your site performs in the SERPs. The latter is a completely false assumption. Quite a few people believe that by running PPC ads they will be able to improve the ranking of their website in the search engine pages. What you need to keep in mind is that PPC and SERP rankings have no influence on each other. That’s why you shouldn’t spend your money expecting your website to rank higher in the SERPs with PPC. You should concentrate more on adding quality content to your site and building backlinks to ensure its rank increases. Use your common sense and be practical when deciding whether or not this story is accurate.

Another other myth that is quite common and you should be aware of when you are optimizing your site is that your site will be banned if you don’t conform to Google’s rules and regulations. This is due to the fact that most of Google’s webmaster rules are a matter of good judgment. Reading them is not obligatory, if you are sure you are doing the right thing. You need to avoid doing anything that the search engines might consider spam or an attempt to game the system, also known as cheating. If you want to learn more then you should make sure to read these regulations at least once because they are always changing and improving.Besides SEO, there are other internet marketing tactics you can apply to drive traffic to your online business.

The subject of another myth is your site content. People think that they need a minimum number of words on their site to help boost their rank. But there is no real optimal number that you should use as far as your content goes. Wanting to optimize as many as 3 to 5 keywords was the source of this myth. Content should be about quality not quantity.

A short copy can be used as effectively as a longer version. Just don’t spoil the meaning of your content trying to impress the search engines. Concentrate on putting out useful information when writing your content, not the amount of words.

If you want to succeed with search engine optimization, you have to be ready to work at it for a while. You may get stuck in certain places, so don’t be afraid to ask questions and do research so you can move forward. You don’t have to be perfect, as everyone makes mistakes, but you can become skilled enough to get highly ranked for your sites.

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