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What is SEO

Posted On 27 Feb 2009 By Jason Bacot. Under: Make Money Online, Search Engine Optimization.

In a fair world, those websites with the highest-quality content would be ranked as the best sites, and they would receive the most traffic. But the Web doesn’t work that way. While actual page content is important, it isn’t the only determining factor. There are ways, fair and unfair, to manipulate search engines to get better results. This is the art of SEO or Search Engine Optimization. It is getting more traffic to your website by helping it do better in search engine return pages or SERP.

How Search Engines Work

To understand SEO, we need to know how search engines work. When a search engine explores your website, it isn’t a human being doing it. It’s a computer program called a web crawler, robot or spider. The web crawler will scan a page and add it to its database. If a keyword is requested in a search, it will return those pages that are relevant to that keyword. The results are sorted according to relevance and page popularity. Now how can the web crawler judge which are the most relevant pages? It relies on a set of rules programmed into it by human programmers. For example, it may judge by keyword density or how often that keyword occurs in the page; or it may judge by link popularity – the number and quality of inbound links to that page.

Search Engine Optimization takes these rules and grafts web page design around them. By designing your website in such a way that you (hopefully) get higher page ranking, you’re telling the machine: “Hey, this website has high quality content so give it a good ranking in your SERPs.”

White Hat and Black Hat SEO Techniques

Basic “good” or white hat SEO techniques focus on keywords and their proper use. You need to know the popular terms for your website topic. For this you can use keyword suggestion tools and your own familiarity with the topic. For a topic about SEO, possible search terms may include “what is SEO,” “search engine optimization,” “how to get more traffic,” etc.

These keywords must then be placed in strategic areas, typically the page title, headers, links and the article body. A general keyword such as “Search Engine Optimization” should be balanced with more specific phrases such as “do I need SEO” and “what is SEO” if you hope to stand out from millions of other pages.

Search engines also have what’s called link analysis. If you can get quality links to your site, you better its chances of getting more traffic. You can get links through word of mouth, article submission to e-zines, social networking and advertising.

Avoid black hat techniques, as they will only lead to a bad reputation, suspension by search engines, bad karma or worse. Such techniques include keyword overuse or keyword stuffing, link farming or buying paid links, and duplication of identical pages. It would earn only short-term success at best, and at worst can get your site banned. Most successful websites have found success using pure white hat techniques and hard work. There’s no reason why you can’t do the same.

Why Work From Home

Posted On 24 Feb 2009 By Jason Bacot. Under: Home Based Business, Make Money Online.

Nowadays it’s really normal for people to stay at home to work rather than find a job in a big company and travel all the way from their houses for two hours of traffic, and then arrive at the office late for work. Why work from home, you ask? There are a number of reasons, and you would quickly realize that these really outweigh your justifications of why you would work for a corporation. Lets look further and discuss these reasons.

Why work from home, when you could find stability in working in a company, than by being your own boss? First of all, it does not necessarily mean that if you work in a corporation, you automatically get a stable source of income. There is still the risk of being laid off or retrenched if the company you are employed in is not stable enough.

Advantages of Working from Home:

1. When you work from home, you do not face that risk of being humiliated by a power-tripping boss, because you are your own boss.

2. You get to do what you want to be done without a superior hovering over your work or checking out on you every now and then.

3. You could also do your job whenever you want to, at your own convenience.

4. You would not have to stick to the strict deadline because you could set your own pace, depending on how urgent the work is.

5. Waking up early is not a problem anymore because you can start your day at any time you want as long as you finish your tasks at hand.

6. You also would not have to stare in front of your computer screen when there is no work to be done just to pretend that you are working.

7. By working at home, you would be able to do other things that would be productive for you, instead of wasting your eight hours of work in the office doing nothing.

8. When you get hungry, you can eat any time.

9. You could also watch the television or play some computer games when you feel a little tired from work.

10. When it comes to your work, you could also set your own standards and would not have to be reprimanded again in front of your office mates because you did not satisfy the boss.

11. You would not also have to deal with difficult colleagues that constantly bugs you about your life or plays really loud music even if everybody is focusing on their work.

12. Financially, you could be more in charge of what you earn and how you spend it because it would not have to pass to the finance department of your company. It means that you would get your whole salary, without any deductions whatsoever. Just make sure you pay your taxes.

So now, are you still going to ask why work from home? The answers are all here. However, if you are not convinced enough, you could try it for yourself for some time. Nothing beats your own experience. For sure you will not want to go back into your office anymore once you have tried working from home.

How to Earn Money Doing Home Based Work

Posted On 04 Feb 2009 By Jason Bacot. Under: Home Based Business, Make Money Online.

People are generally thrilled at the idea of being able to make money online and work from home. Even normal people would jump at the chance to forego the daily commute to work and the costs associated with it. Another good thing about being able to make money online and work from home is that people usually get to work at their own pace.

The ability to work at their own pace and without the need to be mobile makes the concept of being able to make money online and work from home also ideal for stay at home mothers and the handicapped. This makes home-based online work even more important as it levels the playing field and gives fair opportunities to people who would not normally have them. Here are some ways that you can make money online and work from home:

1. GPT or Get Paid To programs. GPT programs are services that pay you to do something for the provider. For example, some Get Paid To Click sites allow you to make money online and work from home by clicking and visiting the ads of their sponsors, in return, they reward you with very small fractions of their earnings per click. GPTs are usually free, and may only charge you a nominal fee if you want to upgrade your membership, which comes with increased commission and more ads to click.

You can also buy referrals to have more downlines. The only downside of GPTs is that the earnings are very small and you either need a massive downline or lots of time and ads to click before you can turn it into a fulltime job. Other GPTs make you read emails or answer surveys instead of viewing ads from sponsors.

2. Website with Advertisement links. It is very easy nowadays to setup a personal website since there are a lot of free hosting services and weblogging softwares available. When you finally set one up, all you need to do is sign up with ad directories or sponsor middlemen such as google’s adsense or adbrite. The downside with this medium is that you need a very popular or active website that receives a lot of regular visitors to earn a decent money from pageviews and ad clicks.

3. Freelancing. There are online agencies that act as middlemen or matching services for freelancers and companies that may want to hire them. This is a stable and profitable source of work for people with the skills and know-how, particularly writers, artists and programmers. The only downside to this is that it is not very accessible, and people who are not proficient in their fields will have a hard time competing with other freelancers.

4. Affiliate Marketing. Affiliate Marketing is very similar to real estate brokering, in the sense that you are selling another company’s product for them. The profit for affiliate marketing relies on commission computed from percentage of the sales that you were able to refer. Out of all the online work opportunities provided above, this has the capacity to be the most profitable and easiest to maintain, depending on the product that you are referring.

There are other types of home-based online work out there, but for now, these four types are the most popular and viable as a replacement for a fulltime desk job. Just remember that there is no easy money and you really have to work for your pay, whether offline or online.

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